QUICK STATS

Client: Timberland

Event: Sales Meeting

Attendees: 100

Location: Portsmouth, NH and varying locations

THE BRIEF: 

To create a week long, sales meeting showcasing the upcoming line of shoes and apparel that keeps employees engaged and entertained.

THE SOLUTION: 

The Timberland team was engaged from start to finish with numerous events that not only showcased the new line with an amazing fashion show but also allowed them to enjoy the scenic Portsmouth landscape. The trip included:

• Accommodations & Transportation

  • All out-of-town guests had accommodations in downtown Portsmouth. We were able to book room blocks at two partnering hotels, across the street from one another. These hotels were just steps away from Portsmouth Harbor Events, where the fashion show was located.This allowed their team to spend meal times together as well as bus rides to and from each location. 

• Catering & Menu Planning

  • We worked with catering companies to curate menus that were healthy, well balanced and different from day to day. Meal and snack timelines were set in accordance with meeting breaks and were often adjusted for if the day was ahead of schedule. 

• Values and Branding Elements

  • Keeping Timberland’s values of sustainable products, innovations and greening initiatives and branding present at each location was a must. 

  • The addition of large trees and other natural elements were thoughtfully utilized and transferred to each location. 

  • We re-used every floral arrangement from start to finish. 

  • Each guest was greeted with a welcome box filled with Timberland mementos they could utilize throughout the week. Branded notebooks made out of recycled paper, boxed water, faux wooden sunglasses were just a few touches we included. 

  • Timberland’s trademarked orange and tree logo were present at each event to remain cohesive. 

  • While branded pillow cases adorned lounge furniture, orange uplighting washed the perimeter of each room, orange votives and florals enhanced tabletops, and Timberland poker chips were incorporated into floral arrangements and casino tables at the farewell reception. 

  CONCLUSION:

  Timberland has developed a trust in our company over the years, which allowed us full rein to plan and execute every portion of their sales meeting seamlessly. Our team successfully designed and produced an unforgettable experience for their guests that truly represented Timberland’s values and purpose in every detail.

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